When Keith Olbermann abruptly departed from MSNBC the network’s schedule was thrust into chaos. Lawrence O’Donnell was moved up two hours. Ed Schultz went from early evening to 10:00pm. Schultz’s old slot was a menagerie that eventually settled on Cenk Uygur for nearly six months.
All of this turmoil occurred at the same time that Glenn Beck was slated for an early termination of his contract at Fox News. That made much of the Fox schedule vulnerable as Beck’s audience formed the foundation for the evening news hour and primetime. So what did MSNBC do to take advantage of this opening?
Nothing – nothing at all. Their schedule barely budged. There were no new face outside of the 6:00pm slot that Schultz vacated, and even those were often familiar faces on the network. This was the best opportunity for MSNBC to challenge Fox during a period of weakness and MSNBC slept through it.
Now MSNBC is compounding their mistakes by (reportedly) replacing Uygur with Rev. Al Sharpton. The circumstances of Uygur’s departure are disturbing, but that’s a subject for another article. While Sharpton can be an aggressive advocate for lefty issues, he is hardly the banner carrier for progressive journalism. With a background predominantly in civil rights and social activism, his lack of experience in broadcasting does not portend well for MSNBC. His areas of expertise are rather narrow and he can come off as bombastic and rigid.
Although, i would rather see Rachel, and Chris (Matthews and/or Hayes) go over to Current, and in some sort of journalist utopia, have Bill Moyers come out of retirement.